Shop like a man -Paco Underhill

This essay I felt was so true about men and their shopping habits. Whenever I go grocery shopping with my dad he never brings a gigantic list or coupons verses when I go with my mom. We also just kind of meander through the aisles picking random things mainly junk food. But when I go with my mom it's game time, she gives my brother and I 10 different things to grab then meet up in one area. Even going clothing shopping varies my brother and my dad dread going clothes shopping. My brother gets really cranky and puts on his "whatever" mood. And we go in and out of the store in a blink of an eye. However, shopping with my mom or my friends is a longer and slower process. We like to try on like 50 things at once and browse around window shopping. Even if I don't have any extra cash to blow my friends and I like to walk around the mall every Friday after school. It's almost become our ritual. Underhill wrote that when women shop with men they take even less time verses shopping with their kids. That is so true, when I was little my mom used to take forever in the Coach store debating whether or not to get a purse. My brother and I had the look of "just shoot me" during those 4 long hours. But, when I shop with a guy, if it's my dad or a friend I tend to take even less time or all together I don't go into that particular store because I feel bad about them being bored. Underhill in his essay brings up ideas of how he would change the shopping experience to make it more appealing to guys. Stores are already picking up on this concept, like Macy's for example. In front of the woman's dressing room they have special monitors displaying a sports game. They also have a couch to sit on and a foozeball table to play a pick up game. Then he goes on and on about how fathers are actively taking a role in bringing their children to the mall and grocery store.